About Lone Wolf Harley-Davidson®

We opened Lone Wolf Harley-Davidson® in May 2008—right at the start of the Great Recession—and we’ve grown every year since. In 2010, we purchased a neighboring Harley-Davidson® dealership, and by 2011 we had merged both locations into our current home in Spokane Valley. In 2013, we expanded again by opening a secondary dealership in Lewiston, Idaho: Hells Canyon Harley-Davidson®. By 2015, we launched the Riding Academy at Lone Wolf Harley-Davidson®, continuing our mission to grow the riding community.

From the beginning, our growth has been nothing short of phenomenal. Today, Lone Wolf Harley-Davidson® is recognized as one of the largest dealerships in the country, offering one of the best selections of new and used Harley-Davidson® motorcycles, general merchandise, riding gear, clothing, parts/accessories and service.

Our certified service team is second to none. Our certified technicians are Harley-Davidson® Master Technicians—the highest level of certification possible. We invest heavily in their ongoing education because we believe in pushing our team to constantly improve, ensuring our customers receive the very best service.

This growth has only been possible thanks to our incredible customers and our  exceptional staff. Every day, they make the Lone Wolf family stronger. Because of you, we’ve been blessed with one of the most passionate rider communities on the planet.
You live to ride—and you ride everywhere. From Spokane to Sturgis. From here to Milwaukee. Across the U.S. to Washington, D.C. or north through Canada to Alaska. South to SoCal, Phoenix, Las Vegas, Utah, the Grand Canyon, or New Mexico. And of course, right here in our beautiful Inland Northwest.

With your loyalty, faith, and support of Harley-Davidson®, we’ve achieved milestones that once seemed impossible. In 2000, we earned the Bronze Bar & Shield Award for outstanding customer service. In 2010, 2011, and 2012, we were honored with the Gold Bar & Shield Award three years in a row. In 2013, 2014, 2015, and 2018, we earned the Silver Bar & Shield Award. Through it all—whether opening new dealerships or expanding services—our goal has remained the same: to make you, our customers, our number one priority.

Our staff lives to ride—especially with you, our customers and family. The Ernst family and the entire Lone Wolf Harley-Davidson® staff are always ready to hit the road when we’re off the clock. So throw a leg over and come ride with us!

Greg & Hollie Ernst

Dealer Owner

"If you truly treat your customers, and employees, and vendors like family, they will treat you like family, and your relationships will be long-term..."

The story of Lone Wolf Harley-Davidson® has continued to be fast and furious. The economy shifted drastically in 2008, with companies across the country closing their doors. By the grace of God, we not only survived—we grew.

In July 2010, we purchased the Spokane dealership. The following month, we opened our second location, Timber Wolf Harley-Davidson®, in the original Trent Avenue building. That store was successful, but it needed a more visible location—something riders could spot right from the highway. When we found an incredible property with an existing 80,000-square-foot building on 11 acres in Spokane Valley, we knew it was the opportunity we’d been waiting for.

With the support of Sterling Bank, Harley-Davidson®, and the sheer determination of our team, we transformed that building into a stunning 70,000-square-foot showroom. In July 2011, we opened the doors of our new flagship dealership. At the same time, we made the bittersweet decision to close our first location in Coeur d’Alene. It was where our journey began, but with Harley-Davidson®’s approval, we believed consolidating into one central location would best serve both our community of riders and the future of our business.

We named the new dealership Lone Wolf Harley-Davidson®—a tribute to our beginnings and a symbol of the independent spirit that drives every rider who walks through our doors.

We’ve been riding wild and crazy—and what a ride it’s been! Harley-Davidson® is the best business in the world, and here’s why: it’s a people business built around the greatest brand on the planet. Harley-Davidson® is about having fun, creating memories, making new friends, and staying young at heart. Along the way, we’ve met so many incredible people, and we love hearing each person’s story.